I’ve started a daily blogging practice. Why? Because wearing yoga pants isn’t yoga, a mindful TED Talk is not meditation and the proliferation of content glut practically guarantees nobody will read my this — not even my family. Today, I scheduled writing in my calendar, with time-constraints and now I’m sharing it with you, and more importantly, Google algorithms.
As a Professional Perfectionist (PP) and Certified Control Freak (CCF) I had a great plan to start once my systems were in place. I just had a few requirements.
  1. A brilliant content strategy and efficient distribution engine.
  2. Thousands of loyal followers and evangelists — my posse, if you will.
  3. A closed loop SMarketing (sales+marketing) platform — frictionless and leak-proof.
  4. A new Bad-Ass virtual assistant.
  5. Mastery of all platform and systems required to execute flawlessly.
  6. Then I woke up. I blog because I like it. It reminds me how it feels to be in flow and my perfectionist goes to sleep.
  7. What is flow? For me, it’s is a mental state that magically enables-laser focus, full-immersion, and joy — an unfamiliar place. Plus, I have a lot to say, I’m told I write well and I’m funny — okay, you decide — but quickly.
I’ve had blog “posts” in my head for years, but I’ve been afraid to share them because I’m a PP and CCF. As such, I’ve not made writing a priority, I’m quite busy and important, just ask me.
Besides the lack of a closed-loop system smarketing system to leverage my blog for business or an audience to entertain in the blogosphere, I’m also new to Medium. So I’m writing plain, irreverent, uncategorized missives sans pictures, pomp or circumstance. I’ve not copy tested headlines and barely know how to spell check this thing. But I posted today anyway.
Perfectly, imperfect. Thank you to Demir and Carey Gjokaj www.LifeHackBootcamp.com for teaching me about “done criteria,” “getting comfortable being uncomfortable,” and the “perfect level of completion.”

Marissa Verson Harrison is a strategic marketer, growth expert and brand builder. At Lean Startup Strategies, we help companies achieve their business objectives in record time. Whether you’re a startup company testing product market fit or a public company developing a new product, we find ways to put a $1 into marketing and get $5 out.

Also published on Medium.