In Brief:


Who am I?

I’m a storyteller, it’s my passion. 

What have I done?

Although the channels have changed, story prevails. In PR, I told stories in via mass media, as VP of marketing I used our UI/UX. social, platforms, events, partnerships and more. At my e-commerce startup, I used the PESO model to leverage paid and earned channels in new ways. Now, I help others harvest stories that resonate with target audiences to achieve business outcomes.

What do I love to do?

Use my scrappy mindset to outmaneuver the competition, earn brands unfair mind share and help attract, convert and retain loyal customers. Channels change, but stories drive business outcomes.  

I created this site to illustrate my thinking, attitude, passion and writing style — the important stuff.