Buh Bye Content Marketing, Let’s Talk

When’s the last time you read something—uninterrupted, by choice, in its entirety, and you liked it?  Did it involve green eggs and ham, a dystopian fight to the death or 50 shades? Me too, but only Dr. Seuss. I watched the Hunger Games movie and 50 Shades of Gray...

Growth Hackers and the Wizard of Oz

  The other day, I was approached by a startup founder, “looking for a growth hacker.” Trying not to choke on my laughter I asked, “what is a growth hacker?” He said, “I have no idea, my investors told me to find one.” I couldn’t help thinking of Dorothy, Toto, and...

Always Leave ’em Wanting Less

I keep getting the question, “why do you want to work for someone else?” The answer? I don’t want to be a CEO. I want to run marketing, it’s what I do well. To say I’m passionate about my work is an understatement. A former...

What We Did Right

With all this talk of failure, it’s important to celebrate What We Did Right so here’s the first installment. Learned to F.S.O.E.Q. (Figured Shit Out and Execute Quickly.) With the digital transformation solidly underway, eCommerce and digital marketing...

Top 3 Product Lessons

Walk The Lean Startup Talk: Stopping at “minimum” in MVP (Minimum Viable Product) is hard. Entrepreneurs are passionate about their idea and have invested hundreds of hours on research, development and testing. We are often impatient, adrenaline junkies eager to grow...

Top 3 Marketing Lessons

Learn to Play Moneyball: If you haven’t heard the term Moneyball Marketing, you must be living under a rock. Simply put, it means marketing is now measurable and can be optimized mathematically. (Ewww, math!) This math-first approach requires two sets of data;...

Learn from my failures, steal from my successes, and laugh with me along the way!

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