5 Take Aways from Hustle Con 2017

Last Friday, I attended Hustle Con 2017. Billed as… A one-day startup event where the world’s most successful non-technical founders Tell their origin stories Teach the practical tactics they used to start and grow their startup Share behind the scenes insights on...

Buh Bye Content Marketing, Let’s Talk

When’s the last time you read something—uninterrupted, by choice, in it’s entirety, and you liked it?  Did it involve green eggs and ham, a dystopian fight to the death or 50 shades? Me too, but only Dr. Seuss. I watched the Hunger Games movie and 50 Shades of Gray...

The Perfectionist’s Cure – Daily Blogging

I’ve started a daily blogging practice. Why? Because wearing yoga pants isn’t yoga, a mindful TED Talk is not meditation and the proliferation of content glut practically guarantees nobody will read my this — not even my family. Today, I scheduled writing in my...

Growth Hackers and the Wizard of Oz

  The other day, I was approached by a startup founder, “looking for a growth hacker.” Trying not to choke on my laughter I asked, “what is a growth hacker?” He said, “I have no idea, my investors told me to find one.” I couldn’t help thinking of Dorothy, Toto, and...

Always Leave ’em Wanting Less

I keep getting the question, "why do you want to work for someone else?" The answer? I don't want to be a CEO. I want to run marketing, it's what I do well. To say I'm passionate about my work is an understatement. A former colleague assigned me the mantra, "Marissa,...

What We Did Right

With all this talk of failure, it's important to celebrate What We Did Right so here's the first installment. Learned to F.S.O.E.Q. (Figured Shit Out and Execute Quickly.) With the digital transformation solidly underway, eCommerce and digital marketing are still the...

Top 3 Product Lessons

Walk The Lean Startup Talk: Stopping at “minimum” in MVP (Minimum Viable Product) is hard. Entrepreneurs are passionate about their idea and have invested hundreds of hours on research, development and testing. We are often impatient, adrenaline junkies eager to grow...

Top 3 Marketing Lessons

Learn to Play Moneyball: If you haven't heard the term Moneyball Marketing, you must be living under a rock. Simply put, it means marketing is now measurable and can be optimized mathematically. (Ewww, math!) This math-first approach requires two sets of data;...

Top 3 Business Lessons

It 's hard to choose which lessons to pass on, so I chose the most expensive and embarrassing ones first. Nothing sears learning into your brain quite as well as watching thousands of dollars get flushed down the toilet. Shocking, but good.       Manage...

Lessons Learned

My “bi-weekly” blog post is a bit late -- okay, it’s 6 months late. I took some time off to decompress from the startup crazies. My next two posts will differ a bit from the chronicles of my startup nightmare. Although the things we did right and lessons learned are...