Pup E-Commerce? No Problem.

I fancy myself as a scrappy, creative entrepreneur. Throughout my career, I've always tried to find shortcuts and innovative ways to get 90% of the quality for half the list price. Alas, everyone has a bad day...or a bad year. I took the marketing bait - hook, line...

The Cart Before the Horse

Google was not a verb in 1997. How important is a name for a startup? It depends on whom you ask. Some “experts” insist a good name is critical and others argue that the name is simply a vessel into which we infuse meaning. Here's my story. Now I’m in the pet commerce...

To Start or Not to Start?

The entrepreneurial spirit was not born of logic and analytics. They don’t call us dreamers, innovators and pioneers based on impressive gross margins, Facebook conversions or our (fictional) projected revenues. Startups are born of passion. Although energetic and...