by Marissa Verson Harrison | Jun 26, 2017 | Conferences, Marketing
Last Friday, I attended Hustle Con 2017. Billed as… A one-day startup event where the world’s most successful non-technical founders Tell their origin stories Teach the practical tactics they used to start and grow their startup Share behind the scenes insights on...
by Marissa Verson Harrison | Apr 28, 2017 | Marketing
When’s the last time you read something—uninterrupted, by choice, in its entirety, and you liked it? Did it involve green eggs and ham, a dystopian fight to the death or 50 shades? Me too, but only Dr. Seuss. I watched the Hunger Games movie and 50 Shades of Gray...
by Marissa Verson Harrison | Apr 27, 2017 | Marketing
I’ve started a daily blogging practice. Why? Because wearing yoga pants isn’t yoga, a mindful TED Talk is not meditation and the proliferation of content glut practically guarantees nobody will read my this — not even my family. Today, I scheduled writing in my...
by Marissa Verson Harrison | Apr 11, 2015 | Marketing, Startups
With all this talk of failure, it’s important to celebrate What We Did Right so here’s the first installment. Learned to F.S.O.E.Q. (Figured Shit Out and Execute Quickly.) With the digital transformation solidly underway, eCommerce and digital marketing...
by Marissa Verson Harrison | Apr 1, 2015 | Marketing
Walk The Lean Startup Talk: Stopping at “minimum” in MVP (Minimum Viable Product) is hard. Entrepreneurs are passionate about their idea and have invested hundreds of hours on research, development and testing. We are often impatient, adrenaline junkies eager to grow...
by Marissa Verson Harrison | Mar 30, 2015 | Marketing
Learn to Play Moneyball: If you haven’t heard the term Moneyball Marketing, you must be living under a rock. Simply put, it means marketing is now measurable and can be optimized mathematically. (Ewww, math!) This math-first approach requires two sets of data;...
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