Buh Bye Content Marketing, Let’s Talk

When’s the last time you read something—uninterrupted, by choice, in it’s entirety, and you liked it?  Did it involve green eggs and ham, a dystopian fight to the death or 50 shades? Me too, but only Dr. Seuss. I watched the Hunger Games movie and 50 Shades of Gray...

What We Did Right

With all this talk of failure, it’s important to celebrate What We Did Right so here’s the first installment. Learned to F.S.O.E.Q. (Figured Shit Out and Execute Quickly.) With the digital transformation solidly underway, eCommerce and digital marketing...

Top 3 Product Lessons

Walk The Lean Startup Talk: Stopping at “minimum” in MVP (Minimum Viable Product) is hard. Entrepreneurs are passionate about their idea and have invested hundreds of hours on research, development and testing. We are often impatient, adrenaline junkies eager to grow...

Top 3 Marketing Lessons

Learn to Play Moneyball: If you haven’t heard the term Moneyball Marketing, you must be living under a rock. Simply put, it means marketing is now measurable and can be optimized mathematically. (Ewww, math!) This math-first approach requires two sets of data;...